Nhu Bui is a designer-researcher “living between cultures” with a deep sense of responsibility towards preserving and celebrating her heritage. She was born in Saigon (HCMC), Vietnam, and is currently based in Naarm (Melbourne, Australia). Nhu is a research assistant at RMIT PlaceLab and a graduate of the Master of Animation, Games & Interactivity at RMIT. Her research focuses on Safeguarding Vietnamese Intangible Heritage through Augmented Reality Practice.
Nhu's journey commenced with a Design Scholarship for her Bachelor of Digital Media at RMIT Vietnam, where her studies primarily focused on 2D Communication design. However, her transition to Australia for an exchange program marked the true blossoming of her passion for preserving and promoting Vietnamese cultural heritage, particularly through 3D creative practices.
Subsequently, Nhu worked as a UX/UI Designer for several creative agencies in Naarm (Melbourne). However, her deep passion led her to pursue a master’s degree, where she embraced Augmented Reality to preserve Vietnamese intangible heritage. This is when Nhu realises an underlying sticky problem of technology overreach and challenges herself to explore how practitioners can uphold cultural authenticity while harnessing 3D advanced tools.
For Nhu, this journey is not just about exploring new interaction methods; it's also a personal evolution. It's connected to her shifting cultural identities, her growing awareness of her responsibilities as a Vietnamese individual living in Australia, and the role she plays as a creative practitioner and researcher in the expanding domain of digital heritage.
Nhu's research is poised to take a step forward as a potential PhD project under the supervision of experts in virtual and augmented reality research. Her series of apps is accessible to download on the App Store and will be featured at Vietnam's Festival of Creativity and Design, where she also hosts a workshop to share her research journey. Additionally, she has received the opportunity to present her research in the Future Heritage Symposium and mentor in the "Future Ancestors" Study program at RMIT Hanoi.
Featured Works
1. Sticky Rice Cake Making Tradition in Lunar New Year
BanhChung AR full app walkthrough
2. Parading with Lanterns and Moon Tale oral tradition for Mid-Autumn Festival
Moonlight AR full app walkthrough
3. Dong Ho Folk Paintings and Ancient Values
Lost Folk AR full app walkthrough
1. Sticky Rice Cake Making Tradition in Lunar New Year
BanhChung AR full app walkthrough
2. Parading with Lanterns and Moon Tale oral tradition for Mid-Autumn Festival
Moonlight AR full app walkthrough
3. Dong Ho Folk Paintings and Ancient Values
Lost Folk AR full app walkthrough
Contact Nhu to discuss ideas, projects, collaboration, or sharing cross-cultural experiences.
Thank you for getting in touch with Nhu Bui!
She will get back to you shortly!
She will get back to you shortly!